GlaxoSmithKline, (GSK) has unveiled three new 'impulse products' for operators to consider - Pro Muscle 'All in One' Carbohydrate Protein and Creatine Bar; Body Fuel Carbohydrate Energy Bar and Body Fuel Jelly Beans.

Each of the three new products within the sports nutrition range has been developed with help from top athletes and is intended to effectively deliver fuel, power and strength to sports and exercise participants while adding to a venue's incremental impulse sales.

Teresa Smyth, category development manager, said: "Lucozade Sport(r) Nutrition range benefits from a loyal following amongst sports and exercise participants - from the elite to a grass root level. By converting consumers of isotonic drinks into investors in sports nutrition products, outlets can strengthen consumer demand, fuel category growth and power incremental sales.

"We are confident that consumers will love our Pro Muscle Bar, Body Fuel Bar and Body Fuel Jelly Beans as they deliver against the same high standards of safety, excellent quality and simple convenience that the brand is committed to."