A new app has been launched that enables UK gym owners to trade-in their old fitness equipment within minutes via an online auction platform.

WeBuyAnyGymEquipment.Com (WBAGE) is the brainchild of leisure entrepreneur Daniel Jones, who recently debuted the iPhone app and aims to have an Android version by the end of the year.

Gym owners looking to trade-in their old equipment simply take pictures of the kit on their phone, add a few other details and then submit the information via the WBAGE app.

The platform then sources the best price for the equipment through a blind auction with qualified traders bidding against each other. If this price is accepted, WBAGE then co-ordinates the collection between the seller and buyer to minimise downtime for members.

“I know that gym owners are incredibly busy people and selling gym equipment is a notoriously time consuming and often a disjointed and complicated process,” said Jones.

“The exciting launch of the only ‘selling’ gym equipment iPhone App in the world has enabled gym owners to be able to send photos and other information super-fast so we can do the hard work – source the best price for their old gym kit.”

Jones previously worked at both Safe Space Lockers and Physique Sports as sales director. Prior to that, he worked at Amer Sports (2003–2009), while his early career was spent in health club operations at Holmes Place and British Airways (Complete Fitness).