Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion.

Shannon Tracey, VP of sales and marketing, says the company is eyeing the UK and Australasia as targets for the next 12 months.

Boutique gym brand, 1Rebel, which has studios in London and the Middle East, has already switched to the software. The company's marketing director, Michelle Stoodley, says: “We're leveraging Xplor Mariana Tek's consumer insights, analytics and APIs to enhance the premium and personalised experience we deliver inside and outside the studio, so every interaction with our brand is the same immersive experience clients get with a 1Rebel class.”

Other UK operators using it include Barry's, BLOK, ROX and Trenches Boxing Club.

The software platform enables studios to curate and customise the branded experience they offer customers, both in-studio and online.

A custom app enables members to book a class, bring a guest, use geo-location to check-in, pre-order, purchase items, select their favourite reformer, bike, or mat in the studio, and add themselves to class waitlists.

The company says that in 2023, US studios that migrated to Xplor Mariana Tek saw their average reservations increase by 36 per cent and bring-a-guest booking volumes rise by 35 per cent.

Founded in 2014 as Mariana Tech by Stacey Seldin and John Huffsmith – the architects who built and scaled the tech platform at Flywheel – the software became part of Xplor through its owner, Advent International, which purchased it in 2019.

The tech is used by thousands of fitness and wellness studios across the US and Canada, including Pvolve, Barry’s, Neighborhood Barre, Sweat440, SLT and Tremble.

About Xplor Technologies

Xplor Technologies is a global SaaS solutions business with 106k customers in 20 countries. They processed an average of US$350k each in payments in 2023 (total US$37 billion).

Products include Xplor Mariana Tek, Xplor Gym, Xplor Recreation and TrueCoach by Xplor.