Budget gym chain Xercise4Less has partnered with app provider Virtuagym to create a fitness, nutrition and support-based platform for its members.

The app, which was officially established on 30 September, will allow the chain’s 285,000 members to plan their activity with a “customised calendar”, downloadable workout programmes with 3D demos and access to all class timetables.

It will also allow members to communicate with their personal trainers, with PTs able to load client workout plans.

Jon Wright, chief executive of Xercise4Less, said the app was “easily the most complete and best solution on the market”.

“The solution is perfectly customisable to our business model,” he added. “Automated coaching for members, combined with upsell opportunity of all-digital products or personal training.”

“We are eager to make our cooperation a success, showing other gym businesses in the UK that innovation and a mobile app with Virtuagym does not cost money, but generates additional revenues via integrated business models,” said Virtuagym chief executive Hugo Braam.