In addition to the various theme parks being planned for and constructed in China, Shanghai-based CCJoy.com is building a new attraction based on the theme of digital game culture.

The masterplan and concept design for World Digital Joyland, currently under development in the country's Wujin district of Jiangsu province, was created by California, US-based IdeAttack and comprises reproductions of virtual scenes from online games. The 100-acre (40.5ha) park will comprise five sections - 'Island of Mystery', 'Moles World' and 'World of Legend', plus two Blizzard Entertainment-themed areas, 'Terrain of Warcraft' and 'Universe of StarCraft'.

Attractions to be offered are said to incorporate a range of thrill rides, including a double free-fall tower and three roller coasters; a video games museum; and an eSports centre. The park is scheduled to open in March, although local observers believe that - based on recent photographs taken at the site - the date could slip.