The Titanic spa in Leeds, Yorkshire, UK has opened a new interactive 'Play Station’ where guests can try out a wide range of skincare products with the help of a personal spa shopper.

The new experimental area has been designed to drive Titanic Spa’s retail revenues, encouraging spa guests to continue spaing at home – with the therapist offering personal consultations.

The introduction of the new interactive service is part of a larger redevelopment and rebranding of the spa’s retail area.

As well as the interactive Play Station, the new Spa Boutique now has an area set aside for guests to experience the new Elemis Biotec technology – a facial treatment that tackles ageing skin.

The redevelopment of the Spa Boutique follows on from Titanic Spa’s recent refurbishment programme – led by UK-based designer Dawnvale – which included the addition of trend-driven interiors, a new mud chamber with walk-in shower and renovated luxury spa apartments.

“We felt it was important to provide a retail space that enables our guests to explore and enjoy the wide range of beauty and spa products we have available,” said Natalie Hart, Titanic Spa’s operations manager.