Luxury ethnobotanical skincare and spa brand Seed to Skin has appointed Terry Prager as global operations manager to further develop and grow the brand's presence.

Prior to the appointment, Prager held the role of executive director of spas for Natura Bissé in the US. She’s been working in the global spa and beauty industry for over 30 years and has previously held corporate roles at La Prairie, Espa and Ritz-Carlton.

Prager plans to strengthen and expand the brand portfolio across the three channels Seed to Skin operates in – spa, retail and e-commerce – and also grow the Seed to Skin team.

“It’s truly a wonderful opportunity to be able to work with such a luxury natural skincare brand alongside owners who have true passion and integrity in everything they do,” she remarked.

Seed to Skin is dedicated to sustainably harnessing the healing power of nature and incorporates Italian produce and wild ingredients into its handmade products – all of which are formulated using advanced molecular science.

The company is based in the Tuscan countryside at its Italian estate, named Borgo Santo Pietro, which is home to the flagship Seed to Skin Spa where all luxury treatments and beauty products are developed and tested.

Seed to Skin is partnered with high-end spas at destinations including Sensei Lāna‘i in Hawaii, Spa Talisa at Four Seasons Napa Valley in California, Le Bon Marche Paris in France, Park Gstaad in Switzerland and Liberty in London. Its next spa partnership in Berlin is set to be finalised imminently.