A new wellness brand is targeting the superyacht market with bespoke health and fitness solutions.

Founded by entrepreneurs Glen Taylor and Tim Colston, Superyacht Fitness is offering a range of services – from designing and outfitting gym areas to providing fitness programming, personal training and coaching.

Colston is a fitness industry veteran and the former MD of fitness equipment group, Keiser UK. Taylor, meanwhile, has spent more than 16 years in the yachting sector.

Superyacht Fitness has also partnered with fitness personality and coach, Richard Callendar, who is leading the venture's personal training provision.

According to the founders, Superyacht Fitness will provide solutions according to its own definition of the four key pillars of wellbeing: mindset, movement, performance and strength.

They said: "At Superyacht Fitness we believe that the key to wellbeing is a holistic approach, encompassing the concepts of mindset, movement, performance and strength

"From initial concept and ideas, through to design, installation and unique personal solutions, the process is bespoke, discreet and delivered on time."