The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member Advisory Council, which will oversee the alliance's activities.

GHFA is an initiative launched with the support of IHRSA to promote the health and fitness sector as an essential service and a key contributor within healthcare and public health.

The newly formed GHFA Advisory Council’s main priority is producing the first-ever Global Economic Impact Report with Deloitte, which GHFA members worldwide are currently developing and funding to benefit the global fitness industry.

The report will analyse the industry’s social and economic contributions to society and deliver a comprehensive overview of its direct and indirect value.

The nine council members are:

Greg Oliver, CEO and managing director of Fitness and Lifestyle Group

Richard Beddie, CEO of Exercise New Zealand Andrea Bell, co-founder, director, and chief people officer of Inspire Brands Asia

Anna Henwood, chief marketing officer of Les Mills InternationalRaj Kumar, executive VP of international for Self Esteem Brands

Brian Morris, founder and CEO of the Aspria GroupJustin Musgrove, CEO of Kun Real Estate

Emmett Williams, partner at MyzoneAnastasia Yusina, president of Strata Fitness Holding and founder of Orange Fitness, City Fitness, and FITSPACE Boutique Fitness

The council will be chaired by Greg Oliver.

Kilian Fisher, GHFA coordinator and IHRSA director of international public affairs, said: “After meticulously sorting through numerous applications, we have put together a solid group of industry veterans who bring with them decades of experience and passion for the industry.

“This group wholly represents the global fitness industry and aims to promote the industry’s vital contributions to the health, wellbeing, and prosperity of societies, influence national governments’ agendas, and secure a seat at the table with the United Nations and other international organisations."