Anytime Fitness is looking to tap into the increasingly active older population with the launch of Anytime Prime, an exclusive membership for the over 55s.

The membership will be made available across Anytime’s 155+ UK clubs and will provide a number of focused benefits to help older exercisers achieve their fitness goals and lead healthy and social lifestyles.

These include tailored, low-impact group exercises classes which focus on balance and flexibility, a dedicated personal trainer for specific training and support, social activities for during off-peak hours and local partnerships that support the local community.

“The over 55s are a growing demographic,” said Stuart Broster, Anytime Fitness UK CEO.

“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”