Rosewood Hotels & Resorts has opened its latest property on the island of Phuket, Thailand.

Located on the shores of the Emerald Bay, the launch of Rosewood Phuket marks the introduction of the luxury operator’s new, holistic wellness concept called Asaya.

Featuring bespoke programmes of alternative therapies, lifestyle coaching, fitness activities, and specialised healing treatments, Asaya has been designed to provide guests with an “opportunity to discover their own true path to wellness”.

Asaya will have wellness 'ateliers' – or workshops – where experts help guests create their own bespoke treatments, by helping them choose organic, homegrown herbs and ingredients to be used in the therapies.

Asaya has six therapy suites, including a signature wellness suite catering to small groups of friends with dedicated treatment areas, an outdoor relaxation space and watsu pool.

The treatment menu features alternative therapies, ranging from watsu, reiki, chi nei tsang and “life force healing therapy” to sound therapy.

Rosewood has signed deals with products houses Maison Caulières and EviDenS de Beauté to supply the treatments.

Asaya will also have a focus on fitness and lifestyle experiences, offering body stretching, pilates, personal training sessions, high-intensity interval training, yoga and meditation.

“We’re thrilled guests will experience our first Asaya, an innovative concept in holistic and integrative wellness journeys,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group

Asaya was created under the direction of Niamh O’Connell, Rosewood’s group vice president of guest experience and wellness.

“Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives – in the ways we work, eat, sleep and socialise,” O’Connell said.

“Asaya is designed to assist guests in recognising areas of their lives they’d like to change and then providing the tools and support they need to make these changes. Ultimately, this process enables people to adopt an enhanced lifestyle and have a complete sense of self-acceptance.”

Accommodation at Rosewood Phuket will consist of 71 pool pavilions and villas with sea-facing views and personal garden terraces.

The resort has been designed to be environmentally sustainable and has a rainwater harvest system providing the resort's entire water supply, the largest solar renewable energy system in a Phuket hotel, and 'landscaped' rooftops that provide energy conservation.