Pontin's is in line for major "Disney-style" makeovers under new plans unveiled by the company that rescued the holiday park operator from administration.

Britannia Hotels chief executive officer Alex Langsam told the Observer that each of the coastal holiday camps are to be turned into "themed seaside destinations". Langsam told the newspaper that Britannia Hotels planned to invest £25m in transforming the Pontin's business with Disney-style cartoon costumes and attractions.

It was also confirmed that Pontin's traditional Bluecoat entertainers would remain, despite the plans to overhaul the holiday park operator's offer. Langsam said: "The most important thing for me is getting some of the kiddie generation in, getting the kind of stuff kiddies like into parks on a large scale.

"The bluecoats will stay, because if it ain't broke, you don't fix it. But there will be people dressed up in all sorts of different ways, too." Britannia Hotels bought Pontin's last month after reaching an agreement with administrators from KPMG acting on behalf of the holiday park operator.

Pontin's entered administration in November 2010 after suffering as a result of the downturn.