Fitness solutions provider Physical Company has appointed James Anderson as director of sales and marketing - a newly-created role in the business.

Anderson will be responsible for directing marketing operations, leading and developing the sales team, and identifying new market opportunities.

“I have been a big fan, and indeed customer, of Physical Company for several years," said Anderson. "I’m hugely impressed with its recently improved infrastructure including new warehousing and offices. I look forward to working with the team to develop and execute strategies to further strengthen the business and drive additional growth.”

He began his sales and marketing career at David Lloyd Leisure before joining Star Trac (now Core Health and Fitness) in 2002. On being promoted to national sales manager, he led the UK team over a five year period. During this time, he was appointed to a position on the ukactive suppliers council.

Anderson has also worked as a consultant for independent health, fitness, boutique and golf operators.

His most recent role was head of business development with Bigwave Media.