Early bird
tickets
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13777)           
UK only International

Sportivate project engages 10,000 inactive young Londoners

By Matthew Campelli    05 Apr 2016
Targeting schemes and marketing to specific groups has helped boost participation numbers

More than 10,000 inactive young Londoners have taken part in physical activity since April 2015 in projects funded by Sportivate, Sport England’s £56m youth engagement programme.

Overall, 21,378 capital-dwellers aged 14 and 25 have been involved with activities over the past 12 months (11,378 were already deemed to be active), exceeding the initial target of 15,200 in January 2016.

Working in collaboration with support network London Sport, Sport England maximised its reach, particularly among hard-to-reach groups, by signposting projects and prioritising funding for inactive groups.

Indeed, more than 60 per cent of the 21,378 participants were female, while 58 per cent were from non-white backgrounds – traditionally groups which have lower than average physical activity participation levels.

In addition, London Sport was able to provide all projects involved with marketing tools aimed at particular groups, specifically targeted to youngsters who were either uninterested, functionally interested or positive about physical activity.

Unconventional sports and delivery methods were also used to try and stimulate activity in hard-to-reach areas of society. For example, an online yoga platform was trialled which allowed coaches to reach participants through a streaming service.

“To reach this milestone, particularly engaging over 10,000 previously inactive young people, has been a fantastic effort, but we are still aware that there is more work to do to ensure that physical activity and sport are embedded into young Londoners’ everyday lives,” said Chris Anderson, London Sport youth participation manager.

London Sport has an overarching target of getting one million more Londoners active by 2020.

Sport England  Sportivate  London Sport  participation  London 
Sign up for FREE ezines
Related news

Company profile

Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Jersey
Company: Jersey War Tunnels
Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates