The Hot Springs Alliance Group (HSAG) is undertaking a project titled “Global Best Practice in Hot Springs Industry” to identify key physical, cultural, ethical, operational and regulatory elements required for industry growth.

The group, which was formed in January 2013, will carry out case studies of hot springs bathing practices and analysis of opportunities throughout China, Japan, New Zealand, Australia, North America, India, Europe and the Middle East.

The opportunities identified will then be applied to specific locations and regions to drive economic development. This research is expected to be completed by late 2014.

The HSAG members are from both the public and private sectors of Victoria, Australia and Rotorua, New Zealand.