Fitness industry veteran Innes Kerr has been appointed managing director of Prime Fitness, a member company of Abbey Fitness & Wellness, which is rolling out énergie Group brands across Ireland.

Kerr, who brings over 30 years’ experience in operations, sales, marketing, customer service and retention in the fitness and leisure industry, moves from his position as group operations director at the énergie Group in the UK to assume his new role.

In August last year, Abbey Fitness & Wellness announced an exclusive deal with the énergie Group to take control of and invest in the énergie Fitness Clubs, énergie Fitness for Women and Fit4less Brands across Ireland. Abbey plans to open 14 new clubs over the next five years, bringing the Ireland estate to 30.

Kerr has relocated to Dublin to oversee the roll out and growth of énergie brands across all Ireland territories.

“I am delighted to be asked to join the énergie Ireland team permanently," says Kerr. "I look forward to being able to apply my experience and expertise to achieve a very exciting and innovative strategy for growth.”

He previously worked for énergie Fitness Clubs Ltd for five years as group operations director and prior to that held executive positions at the FIA (now UK Active), Fitness First and The De Vere Group.