Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.

The Magic in the Middle pop-up is being described as an "indulgent doughnut playground", with the experience running on 8 and 9 March 2019. Admission is free, and opening times are 10am to 8pm (Friday 8 March) and 11am to 6pm (Saturday 9 March).

After entering through the middle of a doughnut, visitors will find the walls "dripping with chocolate and caramel". A lucky-dip porthole will give them the chance to discover five exclusive new flavours in its Original Filled doughnut range: Nutty Chocolatta, Caramel, Raspberry, Custard and one surprise flavour.