Spafinder Wellness Inc has promoted Kristin Valentine to VP of digital sales and advertising. She will lead the development of the company’s partner network.

Previously, Valentine held the role of director of digital sales and advertising and has been part of the Spafinder sales team since 2011.

“Kristin joined us three years ago and has consistently demonstrated her deep experience and passion for our industry, while effectively managing our sales team and the relationships we have with our partners, which number of 18,000 in the US alone,” said Pete Ellis, chair and CEO of Spafinder Wellness.

Before joining the company, Valentine worked for seven years with Bonnier Corporation, which published titles including Islands, Destination Weddings & Honeymoons and Spa Magazine.

Spafinder also recently announced the appointment of Shawna Nichol to VP of US gift sales.