Celebrity fitness trainer Mark Anthony has sold his eponymous club in Notting Hill to HIIT-focused chain Heartcore Fitness for an undisclosed fee.

The deal sees emerging operator Heartcore Fitness gain control of its sixth London club, while Anthony moves on to focus on his budget gym chain Rush Fitness, which currently has two sites in Uxbridge and Southend.

The 3,100sq ft (288sq m) fitness club on Notting Hill’s Ossington Street was previously Mark Anthony’s flagship personal training club where Mark helped train celebrity clients including Katie Price, Billie Piper and Lucy Mecklenburgh.

“This sale of Mark Anthony’s club in Notting Hill indicates the desirability of rare D2 leisure property in affluent central London locations,” said Samuel May, a senior surveyor at real estate firm Colliers International, which handled the sale.

“We carried out a targeted marketing campaign and had a number of bids for the site including from overseas fitness operators who were looking to enter the competitive London fitness market for the first time.”