Image: Work has now started on the new attraction

Ilyas and Mustafa Galadari (IMG) Group has signed a licence agreement with Marvel Entertainment to develop a new branded visitor attraction in Dubai, United Arab Emirates.

Marvel Adventure, an indoor family entertainment centre, is scheduled to open by the end of 2013 and will form part of a new 1.2 million sq ft (111,484sq m) themed destination in the City of Arabia development.

An official groundbreaking event has marked the start of work to construct the 350,000sq ft (32,516sq m) Marvel Adventure complex, which will include retail and dining facilities.

A number of interactive experiences based on Marvel characters also form part of the plans for the new attraction, in addition to expansive common areas and facilities.

Marvel Entertainment International president Simon Phillips said: "We are thrilled to be working with the IMG Group to bring some of Marvel's most popular characters to kids and families across Dubai.

"Whether it's having fun at one of the entertainment experiences, hanging out with friends and enjoying a meal or collecting the latest Marvel gadgets and action figures, there is truly something for everyone at Marvel Adventure."

Ilyas and Mustafa Galadari added: "This will be one part of the region's largest temperature controlled entertainment destinations that IMG is developing which is sure to be a strategic landmark in Dubai."

Details: www.imgaladari.ae

Image (from left): Ilyas Galadari, Simon Philips and Mustafa Galadari