Skincare brand Voya has appointed Joanne Higgs as the UK’s national educator and promoter. Higgs won the UK Student Beauty Therapist of the year competition in 2001 and then worked with skincare brand Elemis.

Higgs’ main objective is to strengthen and build brand awareness whilst optimising business potential in all aspects of account support, training and standards, the company said.

“I am delighted to be joining Voya at such an exciting time,” said Higgs. “The luxury organic beauty brand has a genuine passion for creating result driven products and this is something I share with them. We both care deeply about the planet and what is put on the skin, and with this in mind, I feel the partnership between myself and Voya will be long and successful.’