National tourism agency VisitBritain has confirmed that Joss Croft has appointed as its new head of marketing, which comes ahead of the launch of a £100m promotional programme.

Croft takes up the position, having served as the agency's regional director for Europe; head of business visits and events; and manager of strategic partnerships in recent years. VisitBritain director of marketing Laurence Bresh said: "Joss will be ensuring the marketing programme delivers for our commercial partners and on the government targets of 4 million additional inbound visitors spending £2bn across Britain."