Early bird
tickets
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13770)           
UK only International

Vegetables given a voice inside Tokyo's interactive greenhouse

By Alice Davis    24 Oct 2017
Digital Vegetables, an interactive installation in Tokyo, Japan, was created by Party / Party

A brightly lit, rainbow-coloured greenhouse has popped up in downtown Tokyo, Japan, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants.

Japanese creative studio Party, which is headed up by Naoko Ito, created the Digital Vegetables installation to run over a three-week period until 5 November.

Inside the greenhouse, which is covered in LED lights, visitors are invited to “Touch Design. Bathe in Design”. What this means is that touching certain vegetables will trigger a particular lighting sequence or a specific series of sounds.

Sound designer Rei Kunimoto created the sounds, rubbing or eating different vegetables and recording the outcome to create a basic vegetable medley. He then mixed those effects with musical instruments to create his own vegetable soundscape.

“Tomatoes are the violin, carrots are the trumpets, cabbages are the oboe, mini radishes are the flute, sweet potatoes are the piano, eggplants are the harp, and pumpkins are the clarinet,” he said.

Ito, who recently created a running track-inspired wayfinding system for Terminal 3 at Narita Airport, wanted to draw attention to the inherent design attributes of the vegetables themselves.

"They sunbathe inside a plastic greenhouse, and are living through photosynthesis and absorbing water. Leaves, roots, flowers, fruits. Their shapes and colours are their survival strategy," he said. "They are design."

Digital Vegetables, an interactive installation in Tokyo, Japan, was created by Party / Party
Digital Vegetables, an interactive installation in Tokyo, Japan, was created by Party / Party
greenhouse  interactive  multimedia  technology  party  party lab  party japan  tokyo  technology  vegetable  naoko ito 
Sign up for FREE ezines
Related features

Company profile

Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities and services that include, sports, coaching, culture, events, health and happiness. We manage a vast range of indoor and outdoor facilities including swimming pools, spas, sports halls, squash courts, studios, fitness suites, climbing walls, cafes, golf courses, athletics stadia and sports pitches.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates