Early bird
tickets
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13770)           
UK only International

Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016

By Tom Anstey    04 Jun 2015
With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it

Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.

Anchored by signature attraction Harry Potter and the Forbidden Journey, the new Harry Potter attraction will aim to offer the same authenticity and attention detail as its counterparts at Universal Orlando and Universal Japan.

With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it. Guests will also be able to visit classic locations such as the Three Broomsticks and Hogs Head pubs, as well as Honeydukes, Ollivanders, Owl Post, Zonko’s Joke Shop, Wiseacre's Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and Filch’s Emporium of Confiscated Goods.

The 3D ride in the multi-million dollar attraction will take guests on a journey into many memorable scenes alongside main characters Harry, Ron and Hermione. Travelling by Floo powder, guests will seemingly soar high above Hogwarts, partake in a Quidditch match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow. Using Quidditch-themed 3D glasses, riders will be sent along an elevated ride track, with cars pivoting and twisting as it moves along. Also planned for the attraction is family rollercoaster Flight of the Hippogriff, which will make its debut as Universal Studios Hollywood’s first outdoor coaster.

Set to debut in Q1 2016, the attraction has been around five years in the making and is likely to not be the last. In December 2014, Attractions Management reported that after the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator was planning to replicate the winning formula across its other sites. Attractions Management quoted a high-placed source who had revealed that Universal was looking at new Potter concepts for Universal Studios Hollywood (now to be realised), as well as its counterparts in Singapore and Osaka, Japan.

"The momentum behind JK Rowling’s wizarding world is as strong as ever and we are incredibly excited to bring Hogwarts to Hollywood," said Brad Globe, president of Warner Bros. Consumer Products. "Fans around the world have experienced the magic at The Wizarding World of Harry Potter in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as we offer more fans a chance to step into this immersive environment."

Potter-related attractions have proved to be hugely successful for Universal. Wizarding World of Harry Potter has doubled attendances at Universal's Islands of Adventure, from 4.2m at opening in 2009 to 8.1m in 2013. Numbers for Universal Studios Florida – also saw an increase – from 5.1 million to 7.1 million – via sales of the multi-site Universal/Seaworld pass.

Sign up for FREE ezines
Related news

Company profile

Company profile: TANITA
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a body fat analyser to the market.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates