Sweden-based spa consulting firm Raison d'Etre has launch its new LivNordic spa brand, which has been developed by the company to "embrace all aspects of Nordic wellness".

The concept has been unveiled at the flagship Grand Hôtel Nordic Spa and Fitness venue in Stockholm and comprises Scandinavian-inspired design, health and Nordic fitness.

Nutrition, beauty, products and bathing form part of the LivNordic experience, which is now to be marketed by Raison d'Etre either as a franchise or with a license to hotel owners/operators.

LivNordic will be offered to new-build spa and wellness facilities or to existing venues to be refurbished, with both offering flexibility according to Raison d'Etre.

The company said capital investment costs can be kept low, with the main experiential feature the structured approach to Nordic bathing and involving saunas and cold experiences.

Raison d'Etre said that it will offer training and support to franchisees purchasing the brand, or undertake the entire project from design through to launch in the more complete package.

"Swedes and Nordic people are known for their health and beauty treatments and have a sound approach to a balanced lifestyle," said Raison d'Etre managing director Anna Bjurstam.

"We have, therefore, created something unique in today's spa world, as there is no other Nordic wellness brand in the marketplace."

The recently-rebranded Grand Hôtel Nordic Spa and Fitness comprises six treatment rooms and two treatment suites, as well as a cold pool, a sauna and a cold bucket shower.

Details: www.raisondetrespas.com