Genae to open club number five
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Health club operator Genae is set to open its latest site in January, in Bron - near Lyon – in France.
The 2,600sq m club will offer four studios - including a dance floor, 'zen'
studio and a dojo - and a cycling area.
There will also be a functional training zone, Freemotion circuits and a gym.
As at its other clubs, the new facility will target families with activities for all ages; 40 per cent of Genae's customers have never been members of a club before.
Also as at its other sites, monthly membership will be complemented by a 'pay by the hour' option (5 euro an hour – US$7, £4).
Formerly known as Domyos and owned by Oxylane, Genae is part of Geophyle, a company network created by the founder of Oxylane which encompasses companies in the fields of leisure and media.
The portfolio currently comprises four sites in France. Most will be rebranded
Genae, and future clubs will also roll out under this name.
Future expansion is planned in France and beyond – to markets such as Belgium, Spain, Italy and China, where the Oxylane brand already operates via its Décathlon stores.
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