SeaWorld is planning to turn its San Diego theme park into a resort to rival the likes of Disney and Universal, having recently announced plans to phase out orca shows at the California attraction.

SeaWorld has reacted to a US$10m (€9.2m, £6.6m) profit slump as the company continues to struggle in the wake of the controversial documentary Blackfish. Speaking at the company’s first-ever analyst and investor day held in Orlando, CEO Joel Manby said the plans would put the attraction “on par with the likes of Disney and Universal,” though at this stage the changes will only affect the San Diego park.

With SeaWorld aiming to reel in lost visitors, the change in tactic will include a more natural orca show and the addition of a branded resort hotel in Mission Bay. San Diego-based Evans Hotels – which is also an operator for the Bahia Hotel and Catamaran Hotel in Mission Bay, as well as The Lodge at the nearby Torrey Pines Golf Course – is working in partnership with SeaWorld on the project, with the companies reportedly splitting costs to develop the hotel on land already leased by SeaWorld.

According to Evans Hotels, the 300-bedroom resort hotel will include an ‘enhanced pool experience’, a fitness centre, multiple dining options and access to the bay.

“We are excited to be moving forward on a concept and plan for a unique resort opportunity,” said Robert Gleason, president and CEO of Evans Hotels.

“It’s a terrific opportunity to partner with another iconic brand to create an ultimate resort experience here in Mission Bay.”