Following a soft launch to the fitness sector in March, global trade association IHRSA has now launched its #whygetactive campaign to the consumer market.

The campaign revolves around everyday people sharing their answers on social media to the question: “Why do you get active?” It’s designed to spotlight the benefits that regular exercise brings to our physical and mental health, productivity, economic stability and quality of life.

The campaign had almost a million unique users even prior to the consumer launch.