Merlin's Alton Towers teams ups with CBeebies
![](https://www.leisureopportunities.co.uk/images/567999_573101.jpg)
Alton Towers, UK, is appealing to a young demographic next season, with the launch of CBeebies Land in a tie up with the BBC children’s tv channel.
This is Merlin Entertainments first single-branded area and will feature some of the popular characters from CBeebies.
Spanning five acres, the attraction will involve lots of opportunities for pre-schoolers to interact with characters, with rides, immersive play, live experiences and character appearances. Frequent updates and a seasonal programme of events are planned, so no two visits will be the same.
Mark Fisher, chief development officer at Merlin Entertainments, says CBeebies is a perfect fit: “We are excited by the chance to add a little extra Merlin magic to some of the country’s best loved children’s characters. CBeebies Land will add a different and original element to the already fantastic offering we have for young families.”
![](https://www.sportsmanagement.co.uk/images/SMlogoSmall.jpg)
Swim Manager
General Manager
General Manager
Swim Teacher
Customer Service Advisor
Sports Facility Manager - LSBU Active
Team Leader
Fitness Motivator
Swim Teacher
Duty Manager (Dry)
Head of Operations
Senior Leisure Officer
Swimming Teacher
Swimming Teacher
Company profile
![Company profile: We Work Well Inc Company profile: We Work Well Inc](https://www.leisureopportunities.co.uk/images/dir/38096_627145.png)
Featured Supplier
![Altrafit introduces custom functional fitness equipment at Third Space
Altrafit introduces custom functional fitness equipment at Third Space](http://www.leisureopportunities.co.uk/images/2024/THUMB353527_44838_406906.jpg)
Property & Tenders
Company: Jersey War Tunnels
Company: Savills
Company: Cotswold Lakes Trust
Company: Knight Frank
Company: Belvoir Castle