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Fresh Fitness expands in Denmark
By Tom Walker 20 Oct 2011
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Danish low-cost health club group Fresh Fitness, led by Rasmus Ingerslev, took over three clubs from sister company SATS on 1 August.
The takeover brings Fresh Fitness to a total of six clubs in Denmark - all in the Copenhagen area.
Fresh Fitness opened its first site in Denmark in October 2010, and is already among the five biggest health club groups in the country, with an ambition to grow to a 20 per cent market share within five years.
Fresh Fitness in Denmark is a partnership between Ingerslev and SATS, which operates its own Fresh Fitness clubs in Norway.
To read an interview with Olav Thorstad, CEO of SATS, click here for Health Club Management, October issue, p.64.
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