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Foundry secures investment to open more clubs in London and beyond

By Kath Hudson    06 Aug 2024
Foundry aims to offer a results-driven, inclusive concept / Foundry
Small group training concept, Foundry, has secured fresh investment to expand
Two more sites are in development, including the first one outside London
Steph McCall and Rob Foreman join the board for the next phase

London-based operator, Foundry, has completed its third round of investment as it prepares for expansion, with plans to grow its estate through both acquisitions and new site developments.

Offering small group personal training every hour, on the hour, Foundry prides itself on offering an inclusive and results-driven approach and says it actively welcomes those who don’t consider themselves gym people.

With five sites across London, Foundry has two more clubs in the pipeline, including its first site beyond the capital – a profitable existing site in an affluent commuter town, which is being rebranded.

A second new site in the heart of the City of London, Foundry Algate, is also set to open soon.

Private equity heavyweight, Rob Foreman, has joined as an investor and will lead the board as chair, as well as being instrumental in shaping Foundry's future. He says: “The team, the business model and KPIs attracted me to this opportunity and we’re in a great position to grow the brand. I’m delighted to be involved.”

Steph McCall, previously of The Gym Group, has also joined the board as finance director.

Co-founder and managing director Jean-Claude Vacassin says this is an exciting step: “Over a decade ago, we set out to reinvent what it means to be a gym: an inclusive, customer-centric experience focused on helping our members thrive and this mission remains our guiding principle."

Foundry  Steph McCall  Rob Foreman  Jean-Claude Vacassin  small group training  
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