AW Lake has developed its new Pure skin, hair and body care range.

The skincare is comprised of a Basic face cream or gel plus Supercharged serums, containing bio-active ingredients for specific skin concerns.

The range is made with natural ingredients, plant essences and botanical extracts with high concentrations of bio-active ingredients that target specific skin concerns.

It allows users to tailor their skin care to changing skin conditions, while minimising the number of products needed and simplify the users skincare routine.

Products include a chamomile and calendula-based cleanser, two masks, three moisturisers, botanical serum and three specialist serums plus body and hair care products.