Thai hospitality entrepreneur Anchalika Kijkanakorn is to launch a new luxury spa resort in the island of Koh Samui on 1 March.

Offering accommodation in 52 private villas, the resort will be operated under Kijkanakorn's Akaryn Hospitality Management Services (AHMS) and facilities include a Spa IV-branded luxury spa, four restaurants and a private beach.

Facilities at Spa IV will include 12 treatment villas and signature treatments will be based on crystal healing and light therapy.

Akaryn Samui will be located in Hanuman Bay and, according to Kijkanakorn, will be designed according to a new concept in hospitality - 'intuitive luxury'.

"We are the first resort to be built at Hanuman Bay," she said.

"That's why in creating Akaryn Samui, it was vital to design every detail to complement the bay's natural beauty and integrate it into the guest experience in many subtle ways, like our signature 'Outside Living - In' philosophy.

"My team and I have taken everything we've learned about boutique resorts to create a genuinely new experience. That's how the idea of 'intuitive luxury' was born. I'd definite it as luxury that doesn't need to shout, 'wow factor' in lower case, and knowing what your guests want almost before they do.

"Akaryn Samui also features an evolution of our Spa IV brand. We have added a crystal theme to each treatment room as something fresh, along with our philosophy of taking the superlatives and clichés out of the spa experience and delivering something more authentic and organic for our guests."

Akaryn Samui is the fourth property in Kijkanakorn's AHMS portfolio, following the recent launch of the 62-room, 4-star akyra Chura Samui resort at Chaweng Beach. She is also the founder and owner of the Aleenta Hua Hin-Pranburi and Aleenta Phuket-Phang Nga resorts, and the driving force behind the Pure Blue Foundation, a marine conservation charity.