Pure Gym's Francine Davis: US represents a 'significant opportunity' for chain
![](https://www.leisureopportunities.co.uk/images/2022/349227_787848_163128.jpg)
Pure Gym will take its US expansion 'step by step' – but views the market as having huge potential for growth.
Speaking exclusively to HCM, chief strategy officer Francine Davis said the group has "ambitious plans", but added that it will expand in a gradual way.
"The US fitness market is one of the world’s largest and represents a significant opportunity for our business," Davis said.
"Our first priority is to open an initial portfolio of clubs and assess their locations. Pending their success, we have ambitious plans to develop many more sites across the US."
Pure Gym aims to initially open three sites – all in the Washington DC Metropolitan area – after having considered the top 30 metro markets.
"Our analysis highlighted the Washington DC region as one of the strongest in terms of economic strength, competitive landscape, good demographics and high propensity to take part in fitness," Davis revealed.
"We may seek to expand organically and with franchise partners who share our ambitions and values.
"Our first priority is to see how these three perform, and then we’ll make a decision about the next stage of rollout."
In the interview, Davis also revealed why Pure Gym will be operating under the name "Pure Fitness" in the US.
To read the full interview and find out why, click here.
![](https://www.sportsmanagement.co.uk/images/SMlogoSmall.jpg)
Facility Manager - LSBU Active
Team Leader
Fitness Motivator
Swim Teacher
Duty Manager (Dry)
Health and Fitness Instructor
Head of Operations
Senior Leisure Officer
Swimming Teacher
Swimming Teacher
Company profile
![Company profile: Precor Company profile: Precor](https://www.leisureopportunities.co.uk/images/dir/172858_49064.jpg)
Featured Supplier
![Altrafit introduces custom functional fitness equipment at Third Space
Altrafit introduces custom functional fitness equipment at Third Space](http://www.leisureopportunities.co.uk/images/2024/THUMB353527_44838_406906.jpg)
Property & Tenders
Company: Jersey War Tunnels
Company: Savills
Company: Cotswold Lakes Trust
Company: Knight Frank
Company: Belvoir Castle