Snapchat partners Disney, Universal and Six Flags on in-park augmented reality
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The popular multimedia messaging app Snapchat has unveiled brand new augmented reality experiences for visitors to some of the US’ biggest theme parks.
Working with Disney, Universal and Six Flags, Snapchat has developed lenses for each of their parks, so that guests can engage with AR versions of their favourite characters during their visit.
When using the app and looking through their device, guests will see augmented reality Minions running around Universal’s Hollywood and Orlando parks, or will see augmented reality Superman at Six Flags’ properties.
According to the Hollywood Reporter, Snapchat is aiming to expand these park-specific lenses worldwide.
“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” Snap’s Ben Schwerin told the website. “We can't wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
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