Early bird
tickets
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13784)           
UK only International

Magic Leap partners with Lucasfilm to create mixed-reality content

By Tom Anstey    16 Jun 2016
Magic Leap's demonstrated its technology using a scene from Star Wars

Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Differing from market competitors in AR, such as Microsoft’s Hololens, which uses a stereoscopic technique to create the illusion of a three-dimensional image, Magic Leap’s device uses its alternate mixed-reality lightfield to create a world where digital and physical seamlessly blend together.

The two companies released a proof-of-concept video, demonstrating Magic Leap’s technology using a Lucasfilm-produced Star Wars scene, using the AR technology to bring C3P0 and R2D2 into a real-world environment.

The two companies announced they will open a joint research lab this month at the Lucasfilm San Francisco campus, combining their talents to create never-before-seen pioneering storytelling experiences in a mixed reality world.

“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder, president and CEO Rony Abovitz.

“Magic Leap is creating a whole new medium: mixed-reality lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”

Magic Leap  virtual reality  augmented reality  technology  visitor attractions  Star Wars  
Sign up for FREE ezines
Related news

Company profile

Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries, through scheduled one-on-one meetings, networking activities, community, and purpose.
View full profile >
More company profiles

Featured Supplier

Developing tomorrow’s champions: BLK BOX and Cardiff Met’s Archers Performance Centre
The BLK BOX team is thrilled to unveil its design and construction work on the brand-new Cardiff Metropolitan University's Archers Performance Centre.
View full details >
More featured suppliers

Property & Tenders

Location: Jersey
Company: Jersey War Tunnels
Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates