Wellness design firm A.W. Lake has launched Uberwell – a wellness design, technology and trend blog – intended to keep hotel and commercial property owners, developers and operators at the forefront of the wellness trend.

“Recently valued at US$3.4tn (€3tn, £2.2tn) dollars, wellness has gone mainstream,” said Adria Lake, owner and managing director of A.W. Lake. “Spanning across generations and market demographics, the wellness consumer is anyone and everyone who aspires to be healthy, happy and have plenty of energy for an active lifestyle.”

Uberwell curates articles from across the internet which are relevant to the wellness consumer, whom Lake describes as health conscious, but also tech-savvy, socially connected and skeptical.

“Understanding the complex mindset and evolving expectations of the Uberwell consumer gives any business a substantial advantage over the competition,” said Lake.

“But staying ahead of the curve is even more relevant within the hospitality, commercial and residential development arena where consumers’ concern over their wellbeing – while travelling, and at home – is at an all-time high.”

The Uberwell blog can be found at www.uber-well.com