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Attractions heavyweight Glenn Earlam joins DLL as chief executive

By Kath Hudson    13 May 2015
Glenn Earlam, 49, arrives with an impressive operating CV

David Lloyd Leisure (DLL) has announced that Glenn Earlam is joining the company as chief executive officer on 30 June.

Previously managing director of Midway Attractions, the largest operating business of Merlin Entertainments, Earlam has extensive operating experience.

His appointment will allow Scott Lloyd to take up the position of non-executive deputy chair, where he will play an active role in defining the corporate and strategic development of the group.

“We believe that Glenn will be able to take us to the next level and ensure that we continue to attract new customers and reward the loyalty of our longstanding members,” said Scott Lloyd in a statement.

Earlam says he is delighted to be joining one of the country’s most recognised leisure brands: “Scott and his team have built a great platform with TDR supporting significant investment across the estate. I am looking forward to continuing the development and future expansion of the group, delivering world class facilities and an outstanding experience for our members.”

DLL has 81 clubs in the UK and 10 in continental Europe. After being acquired by TDR Capital in November 2013, DLL has spent £25m upgrading its estate and plans to invest a further £90m up to the end of 2016.

Glenn Earlam has a wealth of operational experience
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