Paul Zadoff has been promoted to the role of TRX president, charged with heading up the functional training company’s leadership team and driving its next chapter of expansion.

Zadoff joined TRX in June 2013 as chief commercial officer, responsible for the global product, marketing, sales, education and direct-to-consumer teams. Previously, he has held a variety of senior roles with sport and fashion clothing companies such as Nike and Levi’s over a 25-year career.

On the promotion, TRX CEO and founder Randy Hetrick said: “Paul has a deep understanding of the industry landscape and possesses an unparalleled ability to execute a vision which he’s demonstrated throughout his 25-year career.

“Under his leadership as our new president, we will unleash the brand to capture the significant consumer opportunity that lies ahead of us as we evolve into the world’s leading training brand.”