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Sachin Tendulkar set to star at World Summit on Ethics in Sports

By Jak Phillips    20 Aug 2014
Tendulkar is widely considered to be one of the greatest cricketers to have ever played the game

FIFA headquarters in Zurich will be the setting for the first-ever World Summit on Ethics in Sports next month, expected to feature a number of sporting icons including German football star Felix Magath, multiple Olympic medallist Gustavo Borges and cricket legend Sachin Tendulkar.

FIFA president Sepp Blatter will make the opening address for the summit, which will see leading figures from a variety of disciplines, such as politics, business, academia and NGO’s come to Zurich to help define the role of sports in solving society’s problems and highlight examples of best practice.

The summit will elaborate on what business and politics can learn from sports, showcase successful CSR activities in the sports arena and assess and address current challenges in sports ethics.

It will also feature a mix of inspiring keynote addresses from international speakers and sporting stars, plus dedicated breakout sessions to share knowledge and establish a substantial agenda for action. Among the highlights will be an hour-long panel discussion between leading sports personalities, who will debate on the role of sports in society, while involving the audience and encouraging discussion.

“Ethics and integrity are essential in the world of sport and are topics that have continued to gain importance for FIFA and the football community in recent years," said Blatter. "We therefore welcome the opportunity to host this special summit and look forward to a fruitful debate among international experts on these important topics.”

The World Summit on Ethics in Sports will also feature the 2014 Ethics in Sports Awards, designed to recognise outstanding individuals and organisations that have demonstrated the importance of human values and ethics in life and in the sporting arena.

For further information and the World Summit on Ethics in Sports programme, click here.

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