RMA Ltd has completed work on a new zone at Cadbury World - Advertising Avenue - in Bournville, Birmingham, UK.

The 14th zone to open at the attraction, Advertising Avenue allows visitors to trace the history of Cadbury via its past advertising campaigns.

The 'street' itself is designed to look and feel like chocolate, with chocolate trees and walls lining the route, while posters from as early as the turn of the 20th century are on display.

At the end of the avenue, visitors come face to face with the Cadbury gorilla from the most recent campaign.