Early bird
tickets
available now!
Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13778)           
UK only International

Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets

By Tom Walker    25 Nov 2019
Initial brands included in the agreement are Club Pilates and Pure Barre
We see significant whitespace in Austria and Germany, the largest fitness market in Europe
– John Kersh

Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.

The US-based boutique giant has signed a master franchise agreement with LifeFit Group, which is expected to bring more than 150 studios to the two countries over the next five years.

Initial brands included in the agreement are Club Pilates and Pure Barre, with additional brands expected to be launched in the future.

LifeFit Group was set up earlier this year to acquire and operate a diverse selection of fitness operators in order to cater for different segments in the booming German market. It is majority owned by Oaktree Capital and is headed by CEO Martin Seibold, a long-time Fitness First executive.

LifeFit's existing six brands in the two markets include Fitness First Germany and Barry's Bootcamp.

"As we expand into Germany and Austria we are excited to partner with the LifeFit Group who are the leading national premium fitness provider in the market," said John Kersh, chief international development officer for Xponential Fitness.

"We see significant whitespace in Austria and Germany, the largest fitness market in Europe, and look forward to introducing Xponential Fitness and our brands to future members."

Martin Seibold, CEO of Lifefit, added: "Club Pilates and Pure Barre are very different boutique fitness brands from our existing portfolio, which increases our appeal.

"This collaboration with Xponential Fitness allows us to expand and strengthen our portfolio to better meet customer needs for healthier, more active lifestyles in a customized and convenient setting. We are also looking for great talent joining us in our expansion."

Xponential has so far opened 1,325 studios across its eight verticals and has sold a total of 3,082 licenses globally.

Its portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and Stride.

The company is undergoing an ambitious global expansion push and recently signed largescale, multi-band master franchise agreements in Saudi Arabia, Japan and South Korea.

Xponential Fitness  LifeFit  German  Martin Seibold  John Kersh 
Sign up for FREE ezines
Related news
Related features

Company profile

Company profile: Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Jersey
Company: Jersey War Tunnels
Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates