Bamford, the lifestyle and wellness brand founded by entrepreneur Carole Bamford, will open a new flagship destination in London.

Designed to "recharge, restore and nourish the mind, body and spirit" the new site will be located in Brompton Cross near South Kensington.

Spread across three light-filled floors, the space will open its doors in October 2018 and is an expression of Bamford’s wellbeing philosophy, based on three core pillars – Move, Breath and Heal.

Representing 'Move' will be a tranquil, skylit studio offering a range of yoga, meditation and sound healing classes.

The 'Heal' space will offer treatments ranging from massages, shiatsu, stone therapies to facials, crystal healing and reflexology.

For 'Breath', the site offers a retail space, with ethical clothing, skincare, homeware and bath and body products.

"The calming space will be the truest expression of Bamford outside of its home at Daylesford Farm in the Cotswolds," Carole Bamford said.

"Bamford Hayward will give busy Londoners an area to retreat to and a restorative space to disconnect from the pace of urban living."

The new site is the latest move in Bamford's investment plans and follows the opening of an outdoor spa extension at The Bamford Haybarn Spa in the Cotswolds earlier this year.