Job search
Job Search

Miraval at Natirar

Spa Business editor Liz Terry pays a visit to Natirar to see how plans for the new Miraval are shaping up

by Liz Terry, Leisure Media | Published in Spa Business 2013 issue 4

The new Miraval at Natirar in New Jersey will be built in and around an existing operation owned and run by founders Bob and Kim Wojtowicz. Miraval replaced previous shareholder, Virgin’s Richard Branson, as a partner in the project. The new site will open in March 2015.

The stunning house, set in 400 acres, was the former home of the King of Morocco and already boasts a high-end farm to table restaurant – Ninety Acres – a cooking school and club which runs on a membership basis.

The wooded site has a 60-mile unobstructed view over New Jersey into Pennsylvania: “All you see is rolling hills and trees. No one can build anything in that view,” says Miraval CEO, Michael Tompkins. “The property is set on a hill and from the other side you can see Manhattan. You’re so close to New York, you just don’t know it.”

The site couldn’t be better located, being an hour by car from the city, 25 minutes from Newark International airport and near two train stations which go to Penn Station.

Under the scheme, the existing mansion house will be converted, and a second building constructed, says Tompkins: “The new-build will have the same architecture and use the same brick as the original. The plan is to have 66 keys, while an underground tunnel will be built to the new spa.”

Rockwell Group’s design for the spa building is a dramatic, grass-roofed, minimalist glass building with a waterfall cascading from the roof. Set among the trees, it looks set to be a real show stopper.

Natirar’s fitness centre will be expanded by 6,000sq ft (557sq m) and its stables will be used for Miraval’s famous Equine Experience.

In addition to hiking and biking trails, there’s also a lake on the property. “We’re aiming to organise paddle board yoga,” says Tompkins. “We’ll do snow shoeing in the winter and will be open year round.”

Miraval at Natirar plans to work with Clarins and continue its relationship with the brand: “We plan to roll out future spas with Clarins,” says Tompkins, “but we also aim to make them true to the locales, so at Natirar – which has a 13 acre farm to table garden – we’ll develop treatments based on the Clarins products which contain plant extracts from flora which is native to the area. Clarins head botanist, Jean-Pierre Nicolas, will be involved with scoping out the options.”

The existing operation at Natirar already has strong engagement with a high-end clientele. Combining this with its close proximity to New York City means the new Miraval could not be better placed to succeed.

Sign up for FREE ezines
Sports jobs

Swim Manager

Everyone Active
Salary: Competitive
Location: Sutton-in-Ashfield, UK

General Manager

Coach Gyms
Salary: £40,000pa basic + bonus + commission
Location: Leeds, UK

General Manager

Tennis Swansea 365
Salary: £36,000 - £40,000pa + benefits
Location: Landore, Swansea, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Middlesbrough, UK

Customer Service Advisor

Everyone Active
Salary: Competitive
Location: Middlesbrough, UK

Sports Facility Manager - LSBU Active

London South Bank University
Salary: £31,396 to £34,557, inclusive of £4,952 London Weighting
Location: London, UK

Team Leader

Everyone Active
Salary: £25,337pa + excellent benefits
Location: Bristol, UK

Fitness Motivator

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol
recruiting with sports management

Duty Manager (Dry)

Everyone Active
Salary: Competitive salary
Location: St Albans, UK

Head of Operations

Fife Sports and Leisure Trust Ltd
Salary: £56,107.80 - £63,165.86pa + benefits
Location: Dunfermline, UK

Senior Leisure Officer

East Devon District Council
Salary: £41,418 - £48,474pa + local govt pension + benefits
Location: Honiton, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ISO standards for the medical and health and fitness industry.
View full profile >
More company profiles

Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
View full details >
More featured suppliers

Property & Tenders

Location: Jersey
Company: Jersey War Tunnels
Location: Chiswick, Gillingham, York and Nottingham
Company: Savills
Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates